Magic Iceland Travel runs cruise-excursion, private, lagoons & spas and more in Reykjavík, South Coast, Vatnajökull & Jökulsárlón, starting from Reykjavík, Ísafjörður, Akureyri. We book them directly, so what you see here is their own availability and their own cancellation policy — at the same price you'd pay them.
“Magic Iceland Travel is a premium day tour operator based in Reykjavík, specializing in high-quality Chinese and English language tours with daily departures. We operate new coaches, offer professional Chinese and English speaking guides, and provide reliable service tailored to the needs of Chinese travelers. We welcome partners looking to sell trusted tours, transfers, and activities for this fast-growing market.”
Where they run
Reykjavík · South Coast · Vatnajökull & Jökulsárlón · Snæfellsnes
€73–€256across the 22 of their 34 day tours that sell a per-person seat — tickets, gear hire and transfers are left out
Hotel pickup
100%34 of 34 tours
Private departures
5priced per vehicle, not per person
Free cancellation
up to 3 daysvaries by tour — the strictest is 24 h
Guided in
5 languages
Minimum age
5+ on 25 of 34
Day tour length
2.2333333333333334–15 h
All of the above is computed from Magic Iceland Travel's own 34 product records, not from a questionnaire. Fleet size and typical group sizes are the figures a comparison table usually shows; Bókun does not carry them, so we would be guessing, and we would rather leave a gap than fill it in.
The company behind the tours
Legal name
Magic Iceland Travel ehf.
Registered as a company
2023kennitala 590123-0640 — Icelandic company register
Registered address
12 Eskihlíð
Website
magicicelandtravel.com
From the operator's own Bókun vendor record. The year is when the company's registration number was issued, which is the closest thing to a founding date that can be checked at skatturinn.is; the brand may be older or younger than the company. Their own site: magicicelandtravel.com — same price there as here.
Magic Iceland Travel reviews from their own guests
Google reviews of Magic Iceland Travel as a company — not of one specific tour.
★★★★★★★★★★5.0
What a great tour at such a reasonable price! Went on the Golden Circle 9 hour tour today with Daniel (the guide) and Pavel (the driver). We survived so Pavel's obviously a good driver 😉 but the amount of information Daniel knew (despite not being a native Icelander) was astounding and presented in a very accessible manner. We had the cruise ship terminal pickup tour but they also pickup all around Reykjavík.
Highly recommended to anyone looking for excellent value for money and a really interesting tour. We'll definitely use them again when we return to Iceland.
Julian Thompson
★★★★★★★★★★5.0
I did the Golden Circle with Surprise Tour in Reykjavik with tour guide Viktoria and driver Pawel on June 10, 2026. The tour totally exceeded my expectations. Viktoria was engaging and energetic and gave us information throughout the tour that was interesting and filled with humor. An added bonus is that she is a very good singer. Our driver Pawel was very courteous and helpful. They went out of their way to route the tour to try to minimized crowds and this was greatly appreciated by all. I would highly recommend this tour to everyone.
Elaine Low
★★★★★★★★★★5.0
⭐⭐⭐⭐⭐ An Unforgettable Icelandic Adventure👌
If you’re in Reykjavik, stop scrolling and book this Golden Circle tour. Seriously 😉
Our guide, Thales, was an absolute legend. The man is a walking encyclopedia of Icelandic lore, but with way better jokes. He turned a scenic drive into a full-on masterclass about the land of fire and ice.
The amazing stuff:
Þingvellir: Walked between continents
Geysir: Got some epic "eruption" videos
Gullfoss: Absolutely mystical and magical
Kerið Crater: amazing view from the top
The "Surprise" (The Legend of the Shark): 🦈
The itinerary mentioned a "small local surprise." Thales whipped out some fermented shark. Let’s just say it’s a... unique culinary experience that stays with you (mostly in your nose). 🤣It was the highlight of the trip and had the whole bus laughing.
An unforgettable day with a world-class guide. 10/10 highly recommend! 🤌👌🫶
L. Olsen
★★★★★★★★★★5.0
We today had a fabulous Golden Circle tour! Our lovely guide Daniel made sure everyone felt comfortable. He is like a walking encyclopedia and conversations with him are fascinating. The beauty on this tour is beyond comprehension. I highly recommend it! Greetings from Latvia, Miks
Miks Rieksts-Hofmanis
Our guides that weigh up Magic Iceland Travel
Where we compare their tours with the alternatives — including when we say to book someone else.
from €205 per person★4.80· 184 Google reviews of the operator
about the usual price for lagoon & spa visits
from age 6 · meet at the start point
14 h · from Reykjavík
Family friendly
Free cancellation 24 h
Book same day
Embark on a thrilling journey from Reykjavík to Iceland's wild South Coast, where you'll marvel at Jökulsárlón Glacier Lagoon, stroll Diamond Beach, and chase adventure amidst epic glacier vistas.
from €1,429 per vehicle★4.80· 184 Google reviews of the operator
pickup included · works in rain
12 h · from Reykjavík
Family friendly
Free cancellation 24 h
Private
Private Golden Circle tour with flexible routing and a guide available in Polish, English, Spanish or Chinese. Optional Secret Lagoon add-on and multiple vehicle sizes based on your group.
from €2,199 per vehicle★4.80· 184 Google reviews of the operator
pickup included · works in rain
15 h · from Reykjavík
Family friendly
Free cancellation 24 h
Private
Private full-day tour to Jökulsárlón Glacier Lagoon and Diamond Beach with a multilingual guide (PL/EN/ES/ZH). Enjoy stunning South Coast scenery at your own pace.
from €143 per person★4.80· 184 Google reviews of the operator
about the usual price for boat tours
from age 6 · pickup included
4 h · from Ísafjörður
Family friendly
Free cancellation 24 h
A scenic Westfjords shore excursion from Ísafjörður, designed especially for cruise ship passengers. Discover the majestic Dynjandi waterfall and visit the charming village of Flateyri, home to Iceland’s oldest bookshop.
from €161 per person★4.80· 184 Google reviews of the operator
about the usual price for boat tours
from age 6 · pickup included
6 h · from Akureyri
Family friendly
Free cancellation 24 h
Explore the volcanic wonders of North Iceland on this comfortable shore excursion from Akureyri. Visit the majestic Goðafoss waterfall, the lava formations of Dimmuborgir, the famous Mývatn craters and the surreal landscapes of the Fly Lands.
from €180 per person★4.80· 184 Google reviews of the operator
17% above the €153 typical for boat tours
from age 6 · pickup included
5 h 30 · from Snæfellsnes
Family friendly
Free cancellation 24 h
Book same day
Embark on a thrilling day tour from Grundarfjörður Port and conquer Iceland’s Snæfellsnes Peninsula - scale Kirkjufell Mountain, roam black sand beaches, marvel at sea cliffs, and uncover volcanic wonders in charming villages.
from €202 per person★4.80· 184 Google reviews of the operator
32% above the €153 typical for boat tours
from age 6 · pickup included
6 h 30 · from Djúpivogur
Family friendly
Free cancellation 24 h
Book same day
Enjoy a family-friendly shore excursion from Djúpivogur Port to Iceland's stunning southeast coast, featuring Jökulsárlón Glacier Lagoon, Diamond Beach, and scenic landscapes with a local guide and guaranteed return to your cruise.
from €2,492 per vehicle★4.80· 184 Google reviews of the operator
pickup included
6 h · from Akureyri
Family friendly
Free cancellation 24 h
Private
Embark on an epic journey from Akureyri to North Iceland's volcanic marvels - witness Goðafoss waterfall, Dimmuborgir's lava labyrinth, Mývatn craters, and the otherworldly Fly Lands on this thrilling shore adventure.
from €88 per person★4.80· 184 Google reviews of the operator
45% below the €161 typical for northern lights tours
from age 6 · pickup at extra cost
4 h · from Reykjavík
Family friendly
Free cancellation 24 h
Escape Reykjavík on a Northern Lights hunt led by experienced local guides. Travel by modern comfort coach while your guide follows live forecasts to find the best possible viewing conditions.
from €1,100 per vehicle★4.80· 184 Google reviews of the operator
pickup included · evening
4 h · from Reykjavík
Family friendly
Free cancellation 24 h
Private
Private Northern Lights tour with a multi-language guide. Choose your group size (1–57 guests) and enjoy flexible routing, comfortable transport, warm drinks, and photo tips.
from €81 per person★4.80· 184 Google reviews of the operator
43% below the €142 typical for sightseeing day tours
from age 6 · pickup at extra cost
9 h · from Reykjavík
Wi-fi on board
Family friendly
Free cancellation 24 h
Discover Iceland’s Golden Circle with a Chinese-speaking guide. Visit Kerið Crater, Geysir, Gullfoss, Brúarfoss, and Þingvellir National Park — all in one unforgettable day.
from €256 per person★4.80· 184 Google reviews of the operator
80% above the €142 typical for sightseeing day tours
from age 6 · pickup at extra cost
12 h · from Reykjavík
Family friendly
Free cancellation 24 h
Book same day
Join a once-in-a-lifetime Icelandic expedition in 2026 and chase the moon’s shadow across volcanic coastlines, rugged cliffs, and wild northern landscapes during the Total Solar Eclipse.
from €92 per person★4.80· 184 Google reviews of the operator
Independent walkers who want Landmannalaugar without taking…
5 h · from Reykjavík
Pickup included
Family friendly
Free cancellation 24 h
Travel from Reykjavík to Landmannalaugar in a comfortable 4x4 minibus, with several beautiful photo stops along the way. Perfect for hikers and travelers who want independent time in the Icelandic Highlands without joining a guided full-day tour.
from €92 per person★4.80· 184 Google reviews of the operator
Hikers and campers who need a reliable ride out of…
4 h · from Reykjavík
Pickup included
Family friendly
Free cancellation 24 h
Travel comfortably from Landmannalaugar back to Reykjavík in a specially equipped 4x4 minibus, enjoying a few scenic stops through Iceland's spectacular Highlands along the way.
from €88 per person★4.80· 184 Google reviews of the operator
49% below the €171 typical for horse riding tours
from age 6 · pickup at extra cost
8 h · from Reykjavík
Family friendly
Free cancellation 24 h
Explore Iceland’s iconic Golden Circle on a 8-hour guided tour with an English-speaking guide. Visit Þingvellir National Park, Geysir, and Gullfoss, and enjoy a small local Icelandic touch included along the way.
from €132 per person★4.80· 184 Google reviews of the operator
23% below the €171 typical for horse riding tours
from age 6 · pickup included
8 h · from Reykjavík
Family friendly
Free cancellation 24 h
Discover Iceland’s Golden Circle in a small-group minibus, visiting Þingvellir, Geysir, Gullfoss and Kerið, plus enjoy a special stop to meet, pet and feed Icelandic horses up close.
from €2,492 per vehicle★4.80· 184 Google reviews of the operator
pickup included
6 h · from Seyðisfjörður
Family friendly
Free cancellation 24 h
Private
Private Eastfjords shore excursion from Seyðisfjörður with reindeer sightings, scenic fjords, and seasonal highlights: puffins in July or Stuðlagil Canyon in August.
from €198 per person★4.80· 184 Google reviews of the operator
41% below the €338 typical for super jeep tours
Moderate · from age 10 · pickup included
13 h · from Reykjavík
Age 10+
Family friendly
Free cancellation 24 h
Embark on a thrilling Super Jeep adventure across the wild Landmannalaugar Highlands, conquering rugged terrains and capping the journey with a rejuvenating soak in a natural hot spring.
from €125 per person★4.80· 184 Google reviews of the operator
from age 6 · meet at the start point
12 h · from Reykjavík
Family friendly
Free cancellation 24 h
Book same day
Discover the best of the Snæfellsnes Peninsula on a full-day tour from Reykjavík, featuring seal beaches, dramatic coastal cliffs, volcanic landscapes, black pebble beaches, Saxhóll Crater, and the iconic Kirkjufell mountain.
from €191 per person★4.80· 184 Google reviews of the operator
from age 6 · pickup included
6 h · from Seyðisfjörður
Family friendly
Free cancellation 24 h
Book same day
Embark on a wild journey through Seyðisfjörður, discovering the secret marvels of Stuðlagil Canyon and tracking majestic reindeer across Iceland's untamed landscapes.
from €1,759 per vehicle★4.80· 184 Google reviews of the operator
pickup included
12 h · from Reykjavík
Family friendly
Free cancellation 24 h
Private
Discover the Snæfellsnes Peninsula on a private full-day tour with a multilingual guide (PL/EN/ES/ZH). Visit Arnarstapi, Kirkjufell, black-sand beaches and the Snæfellsjökull region at your own pace, with flexible stops for photos and exploration.
from €2,492 per vehicle★4.80· 184 Google reviews of the operator
pickup included
3 h 30 · from Ísafjörður
Family friendly
Free cancellation 24 h
Private
Private Westfjords shore excursion to Dynjandi waterfall and Iceland’s oldest bookstore, tailored to your cruise schedule with a flexible itinerary and private guide.
Is it cheaper to book Magic Iceland Travel directly?+
No. We sell Magic Iceland Travel's tours at the price they set, through their own booking system, so the seat costs the same here as on their site. What you get here in addition is one checkout for every tour in your trip, whoever runs it, and one place to turn if plans change.
Does Magic Iceland Travel pick up from hotels?+
34 of their 34 tours include a pickup service. Each tour page says which, and pickup is chosen at checkout.
What is Magic Iceland Travel's cancellation policy?+
Free cancellation up to 3 days before the start on their most flexible tours; the strictest is 24 hours. The exact window is printed on every tour page and in your confirmation, and a refund goes back to the card you paid with.
Where do Magic Iceland Travel tours start?+
Their departures we sell start from Reykjavík, Ísafjörður, Akureyri, Grundarfjörður. Check the map on each tour page for the exact meeting point.
Which languages are Magic Iceland Travel tours guided in?+
Their tours are guided in Chinese, English, German, Polish and Spanish, according to their own product records. Where a tour is audio-guided rather than led by a person, the tour page says so.
Is there a minimum age on Magic Iceland Travel tours?+
Yes, on 25 of their 34 tours, the lowest being 5. The rest set no minimum. The planner filters by your youngest traveller if you give it ages.
How is Magic Iceland Travel rated?+
4.8 out of 5 on Google from 184 reviews of the company. That is the operator's score, not a rating of any one tour; our own guests' reviews of their tours, where we have them, are shown on this page and on the tour pages.
Not sure which of these fits your dates? The planner checks real departures and builds the day around them.